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Join the Club
The Woolies Club

Never run out.
Never settle.

Subscribe and get a fresh 3-pack of 100% pure Merino delivered every 6 months. Set it, forget it, and stop buying underwear made from plastic.

Automatic delivery every 6 months (or 4 months on Active)
Founding member rate locked in for life — never increases
Early access to new styles and limited colorways
Free shipping on every shipment
Skip, pause, or cancel anytime — no questions asked
10% off every shipment vs. buying individually
Founding Member
Locked forever
$89 / shipment
3-pack · every 6 months · rate never increases
Essential
$99 / shipment
3-pack · every 6 months · cancel anytime
Active
$99 / shipment
3-pack · every 4 months · exclusive colorway access
How it works

Four steps to never thinking
about underwear again.

01
Pick your plan
Choose Founding Member to lock in $89/shipment forever, or Essential/Active for standard pricing. All plans include free shipping.
02
We ship your 3-pack
100% Merino boxer briefs (men's) or women's cuts, in the colorways you selected. Fully compostable packaging.
03
Wear. Repeat.
Merino is good for 3–5 days between washes. Your 3-pack rotates easily. Less laundry. Less environmental impact.
04
Compost the old pair
When a pair wears out, toss it in your compost. Pure Merino breaks down completely in months. No landfill. No plastic.

$0.03 a day.
The math is obvious.

You spend $1.37/day on your iPhone. Your phone touches your hand. Woolies touch your most sensitive tissue 24 hours a day, for 3–5 years. The question isn't whether you can afford good underwear. It's why you haven't prioritized it.

One pair of Woolies$42
Lifespan3–5 years
Cost per day ~$0.03
One pair of Woolies
Price$42
Avg. lifespan~4 years
Days1,460
Cost per day~$0.03
Your iPhone (daily cost) $1.37
iPhone 16 Pro Max
Price$1,199
Avg. lifespan~2.4 years
Days876
Cost per day$1.37
Daily skin contact24 hrs vs. 4 hrs
Join the Club

Sign up. Follow the journey.
Lock in your rate for life.

The Woolies Club is open for early signups. Product ships when it's ready — and it's going to be worth the wait. Sign up now to reserve the Founding Member rate of $89/shipment before we go live.

No charge until product ships. No obligation. In the meantime, follow us on Instagram and TikTok to watch the build in real time.

↗ Follow @wooliesmerino ↗ Follow @woolieswear